Nov 27, 2024  
2016-2017 APU Catalog 
    
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2016-2017 APU Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing

(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.


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