Jul 12, 2025  
2017-2018 APU Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  General Information
  The Campus
  Academic Calendar
  Undergraduate Programs - Overview & Curricular Framework
  Undergraduate and Graduate Academic Degree Offerings
  Educational Partnership Opportunities
  Admissions
  Financial Aid
  Registration and Course Delivery
  Graduation
  Academic Regulations
  Course Descriptions
  University Directory
  Student Right‐to‐Know Statement
  Appeals Process
  Tuition, Fees and Payment Information
  My Portfolio
HELP
2017-2018 APU Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 22200 - Hotel & Lodge Marketing

(2) This course is an introduction to the hospitality marketing. Subjects covered will be: marketing in the internet age, revenue management techniques and programs, customer relations management software and public relations and publicity issues. Offered Fall.


Add to Portfolio (opens a new window)