Aug 14, 2018  
2017-2018 APU Catalog 
    
2017-2018 APU Catalog [ARCHIVED CATALOG]

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BA 22200 - Hotel & Lodge Marketing


(2) This course is an introduction to the hospitality marketing. Subjects covered will be: marketing in the internet age, revenue management techniques and programs, customer relations management software and public relations and publicity issues. Offered Fall.



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