Nov 24, 2024  
2020-2021 Catalog 
    
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2020-2021 Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing

(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.


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