Jun 13, 2024  
2022-2023 APU Catalog 
    
2022-2023 APU Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing


(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.



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