Dec 26, 2024  
2010-2011 Catalog 
    
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2010-2011 Catalog [ARCHIVED CATALOG]

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MCT 66500 - Technology and Intellectual Property Marketing and Strategy

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Rapid technological change, high investment costs, unique product life cycles, and the central role played by intellectual property all pose strategic marketing challenges to the information and communication sectors. Topics studied include: information society demand drivers, customer value expectations, the global networked society, convergence, patent and copyright issues, and evaluation of competitive strategies. Offered Summer.


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