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Dec 26, 2024
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HSA 30400 - Health Care Marketing(3)
Health care is a competitive, heavily regulated, under-funded industry, driven by technology and consumerism. To survive, providers must compete by marketing effectively. Students will learn the basics of marketing in the context of how to develop and evaluate a successful marketing strategy for health care facilities or services. Projects will focus on marketing plan development for providers and services in the community. Offered Summer.
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