Apr 24, 2024  
2012-2013 Catalog 
    
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2012-2013 Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing

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This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Competencies: MOC; PS; WOC


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