Nov 21, 2024  
2014-2015 APU Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  General Information
  The Campus
  Academic Calendar
  Undergraduate Programs - Overview & Curricular Framework
  Undergraduate & Graduate Academic Degree Offerings
  Educational Partnership Opportunities
  Admissions
  Financial Aid
  Tuition and Payment Information
  Registration and Course Delivery
  Graduation
  Academic Regulations
  Course Descriptions
  University Directory
  Student Right‐to‐Know Statement
  Appeals Process
  My Portfolio
HELP
2014-2015 APU Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 20700 - Marketing

(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.


Add to Portfolio (opens a new window)