May 20, 2024  
APU 2015-2016 Academic Catalog 
    
APU 2015-2016 Academic Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing


(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.



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