Jul 26, 2024  
APU 2015-2016 Academic Catalog 
    
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APU 2015-2016 Academic Catalog [ARCHIVED CATALOG]

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BA 22200 - Hotel & Lodge Marketing

(2) This course is an introduction to the hospitality marketing. Subjects covered will be: marketing in the internet age, revenue management techniques and programs, customer relations management software and public relations and publicity issues. Offered Fall.


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