Jun 15, 2024  
APU 2015-2016 Academic Catalog 
    
APU 2015-2016 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

HCM 40400 - Health Care Strategic Marketing


(3) This course introduces students to strategic marketing initiatives in the health care industry. It provides an overview of evaluating the market needs and developing a strategic marketing plan. The course identifies different client and customer groups and develops corresponding marketing strategies. Offered Fall.



Add to Portfolio (opens a new window)