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Dec 26, 2024
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MBA 63200 - The Business of Entertainment, Media, and Telecommunications
(3) This course exams the business economics, financing, development, and marketing of technology-driven content. Internet content pervades all types of business and lifestyles. Students explore how ideas, technology and bandwidth converge as key drivers of profit and non-profit businesses, and how money and policy influence content, entertainment, bandwidth, advertising, marketing, social media, mass media and information technology. In this fast moving and constantly expanding global environment, this course provides a business framework to evaluate how past and current trends can be leveraged in the future. Offered Summer.
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