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    Alaska Pacific University
  Feb 21, 2018
2017-2018 APU Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing

(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.

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