Jul 23, 2018  
2017-2018 APU Catalog 
    
2017-2018 APU Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing


(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.



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