Nov 22, 2024  
2024-2025 APU Catalog 
    
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2024-2025 APU Catalog
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BA 43200 - The Business of Entertainment

(3) This course would examine the business economics, financing, production, and marketing of entertainment in the United States and overseas including: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. This course would also explore the economics of networks and advertising including policy implications and box-office behavior. Offered annually.


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