May 04, 2024  
2011-2012 Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  General Information
  The Campus
  Academic Calendar
  Undergraduate & Graduate Academic Degree Offerings
  Undergraduate Admission, Tuition, Policies and Procedures
  Undergraduate Programs
  Course Descriptions
  Graduate Admission, Tuition, Policies and Procedures
  University Directory
  Student Right‐to‐Know Statement
  Appeals Process
  APU Student Handbook
  My Portfolio
HELP
2011-2012 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

HSA 30400 - Health Care Marketing

(3)
Health care is a competitive, heavily regulated, under-funded industry, driven by technology and consumerism. To survive, providers must compete by marketing effectively. Students will learn the basics of marketing in the context of how to develop and evaluate a successful marketing strategy for health care facilities or services. Projects will focus on marketing plan development for providers and services in the community. Offered Summer. Competencies: KHSA; CTEI


Add to Portfolio (opens a new window)