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    Alaska Pacific University
  Dec 15, 2017
2017-2018 APU Catalog
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BAM 46200 - Global Marketing

(3) This is an intensive course exploring the challenge of effectively entering and operating a business in foreign markets. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting along with international marketing objectives, strategies and policies, foreign market selection, adaptation of products, distribution channels of communications to fit each foreign market, systems of international marketing organization, information gathering, and planning and control. Case studies, marketing journals articles, and related support materials will supplement the text material creating an expanded exposure for the student to alternative points of views and opinions about international marketing management and strategies.
  Prerequisite:  . Offered Fall/Spring.

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