Apr 18, 2024  
2019-2020 APU Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  General Information
  The Campus
  Academic Calendar
  Degree Programs - Overview & Curricular Framework
  Undergraduate & Graduate Academic Degree Offerings
  Educational Partnership Opportunities
  Admissions
  Financial Aid
  Tuition, Fees & Payment Information
  Registration & Course Delivery
  Graduation
  Academic Regulations
  Course Descriptions
  University Directory
  Student Right‐to‐Know Statement
  Appeals Process
  My Portfolio
HELP
2019-2020 APU Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

HCM 40400 - Health Care Strategic Marketing

(3) This course introduces students to strategic marketing initiatives in the health care industry. It provides an overview of evaluating the market needs and developing a strategic marketing plan. The course identifies different client and customer groups and develops corresponding marketing strategies. Offered Fall.


Add to Portfolio (opens a new window)