Jun 14, 2024  
2019-2020 APU Catalog 
    
2019-2020 APU Catalog [ARCHIVED CATALOG]

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MBA 64200 - Marketing and Social Media


(3) This course is a comprehensive and practical introduction to marketing management. Students develop an understanding of the techniques and strategies for marketing in a global environment. It examines the traditional areas of planning, pricing, promotion, and product and brand management. It also includes the impacts of social media and globalization on the development of marketing strategy. Included are understanding the possibilities and challenges raised by new distribution channels, customer feedback loops, customer/employee/owner loyalty mechanisms, and overall strategy development and communications processes with increasingly technologically mediated organizations. Students apply their learnings through a combination of interactive discussions, cases, practical examples, and projects. Offered Fall/Spring.



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