Jul 12, 2024  
2019-2020 APU Catalog 
    
2019-2020 APU Catalog [ARCHIVED CATALOG]

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MBA 60710 - Innovation Strategies for Business


(1) Innovation in organizations is the foundation of internal improvement, external opportunities, and competitive advantage. This course explores Design Thinking, marketing research and quality improvement strategies used to identify new opportunities and solutions, manage innovation, and consider when to persist and when to pivot in new directions given market conditions, customer feedback and internal goals or constraints. These principles can be applied to all organizations, including existing corporations, new startups, and social entrepreneurship. Students will explore these concepts, analyze innovation management strategies, submit an idea in the Arctic Innovations Competition or alternative idea competition, and assess the competition’s results. This course is designed for students interested in both entrepreneurship and corporate innovation. Offered as needed.



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