Dec 26, 2024  
2019-2020 APU Catalog 
    
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2019-2020 APU Catalog [ARCHIVED CATALOG]

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MBA 60730 - Business Strategy for Competitive Advantage

(1) Business strategy frames business concepts, innovation opportunities, organizational design and capacities, market analysis, and investment resources to create and capture value. Typically more than one strategy exists for a given opportunity. This course will help students learn to choose what resources will best align with desired results and funding, and how to change business strategies over time as needs evolve. Strategy must be adjusted to fit the situation and leverage key resources and core competencies while taking in to account internal and external risks. Using innovative strategies in new ventures, existing business, or social entrepreneurship students will be prepare to face changes and opportunities over the next decade.

(Students should be advised, but not required, to continue on to the 2 credit business entrepreneurship, and follow this course with the new venture financing course to be developed for the summer.) Offered as needed.


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