May 18, 2024  
2019-2020 APU Catalog 
    
2019-2020 APU Catalog [ARCHIVED CATALOG]

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MBA 60760 - New Venture Launch


(2) New venture launch and company building is the transition from a proposed business plan to an operating enterprise with stable but flexible business processes and culture while meeting early financing constraints and remaining able to adapt to lessons learned during early market introduction. The dynamic shift from an original business plan and financing objectives to funded expectations, early team building or conflicts, and cash management are early challenges that may be more challenging than actual delivery of the innovations that the new enterprise are based on. Students will explore the challenges of new venture launches and examine successful strategies that can reduce the risk of failure.

(Students should be advised, but not required, to complete the prior 2 credit Entrepreneurship course). Offered as needed.



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