Apr 25, 2024  
2013-2014 APU Catalog 
    
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2013-2014 APU Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing

(3)
This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.


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