Nov 23, 2024  
2013-2014 APU Catalog 
    
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2013-2014 APU Catalog [ARCHIVED CATALOG]

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BA 22200 - Hotel & Lodge Marketing

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This course is an introduction to the hospitality marketing. Subjects covered will be: marketing in the internet age, revenue management techniques and programs, customer relations management software and public relations and publicity issues. Offered Fall.


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