Aug 15, 2018  
2018-2019 APU Catalog 
    
2018-2019 APU Catalog
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BA 20700 - Marketing


(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.



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