Aug 15, 2018  
2018-2019 APU Catalog 
    
2018-2019 APU Catalog
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BAM 43200 - The Business of Entertainment


(3) This course would examine the business economics, financing, production, and marketing of entertainment in the United States and overseas including: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. This course would also explore the economics of networks and advertising including policy implications and box-office behavior. Offered Fall.



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