Apr 16, 2024  
2018-2019 APU Catalog 
    
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2018-2019 APU Catalog [ARCHIVED CATALOG]

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HCM 40400 - Health Care Strategic Marketing

(3) This course introduces students to strategic marketing initiatives in the health care industry. It provides an overview of evaluating the market needs and developing a strategic marketing plan. The course identifies different client and customer groups and develops corresponding marketing strategies. Offered Fall.


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