May 28, 2024  
2023-2024 APU Catalog 
    
2023-2024 APU Catalog [ARCHIVED CATALOG]

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BA 20700 - Marketing


(3) This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value. Offered Fall/Spring. Professional Competencies: MOC; PS; WOC.



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